There is a version of the AI-native argument that treats it as a technology story: a faster interface, one more system layered on top of the old one. That framing undersells what is actually happening. The AI-native brokerage is not doing the same work faster. It is running with a fundamentally different amount of work per person.
Agiliux’s read on 2026 broker workflows is direct about what is changing: the tasks that used to require a person, submissions, endorsement processing, the accounting close, are increasingly handled without one.1 The judgment still belongs to a person. The assembly does not. That is the actual shift, and it shows up first in capacity, not in any single tool.
The market has started to notice. MarshBerry expects M&A activity in 2026 to match 2024, with private capital continuing to drive deal flow.2 Multiples for platform MGAs now run around 18x EBITDA, against 10x five years ago.3 Buyers are paying closer attention to how a brokerage runs, not only what it writes, which is a consequence of the capacity shift underway, not the reason to make it.
The 2025 Best Practices Study makes the pattern explicit: the correlation between AI investment and firm performance is now visible enough that the industry press is describing a “dramatic divide.”4 The divide is not between agencies that use AI and agencies that do not. Nobody serious is refusing to use AI at all in 2026. The divide is between adding AI on top of the existing operating model and rebuilding the operating model around it. Bolt-on AI produces demos. Rebuilt operations produce capacity.
A recent piece in Insurance Business framed it this way: “A skilled broker who can now handle three times the volume because AI is filing forms in the background is a more profitable broker, not a less essential one.”5 The formulation is right but understates the implication. Three times the volume per broker means the same book at a third of the current headcount, or three times the book at the same headcount. Either version changes what growth actually costs.
Agiliux put it plainly: the gap between brokers who have built AI into their operations and those who have only added it on top is not yet decisive in most markets, but by the end of 2026 it will be more visible.6 The difference will not show up in headcount or technology spend. It will show up in what the operation can do without adding people, and in how fast it can respond when a client, a carrier, or a regulator asks for something on short notice.
The technical prerequisites are not new, and they are the part most AI initiatives skip. Your data has to be in reasonable order before you start. Your systems have to talk to each other. Your production, book of business, and ledger have to sit in a structure an AI can actually query, not five reports the CFO exports every month. Skip this and you get a chatbot, a summary tool, and no visible change in what the team can carry.
The version of this that works is the one where the analytical layer runs against the actual transactional record, not a warehouse of extracts, so an answer can trace down to the transaction that produced it and a workflow can be built once and run on the schedule the business actually operates on.
The brokerage that gets more done per person this year does not need to wait for a transaction to feel the benefit. It shows up in the next renewal season, the next hard market, the next time a carrier changes its reporting requirements and everyone else is scrambling. The right time to build this in was three years ago. The second-right time is before your next renewal season.
Sources
- How AI Transforms Insurance Broker Workflows in 2026, Agiliux, May 2026.
- Navigating the Future: Key Trends in the Insurance Brokerage M&A Market, MarshBerry, December 2025.
- AI at the Helm: How Private Equity Insurance Roll-Ups Are Evolving in 2025, Fall Line Specialty, December 2025.
- Leading Insurance Brokerages Embrace AI Revolution, Risk & Insurance, August 2025.
- The Future of Insurance Brokering: AI-native or AI-enabled?, Finance X Magazine, March 2026.
- How AI Transforms Insurance Broker Workflows in 2026, Agiliux, May 2026.
